COLLATERAL NARRATIVES

Once Upon Forever – Animated posters series.
“These things will happen once, but are forever.”


READ THESIS 
ONLINE EXHIBITION

VISUAL RESEARCH 
MA GRADUATION 
ANIMATED POSTERS

2020 | DESIGN / 3D / MOTION

CREDITS: TEA FERRARI / MAX FRIMOUT / LENA MANGER / KEVIN MOLL / CHARLOTTE ROHDE / A)) PROJECT / LION SAUTERLEUTE / TOBIAS RASCHBACHER  

    
For over a century events have been promoted through the use of posters. Once archived to history, posters reflect the moods of their age, providing visual records that refer to different periods. Speaking a visua language, they carry unspoken messages to events’ crowds. Today these posters are losing their voice, silently appearing around our social media feeds and streets, they are becoming increasingly unable to stand out in the contemporary media landscape. Targeting sales rather than emotions, designers tend to use the poster as a disposable tool forgetting how to fully exploit its visual potential. 

This project investigates the unexplored potential of promotional posters for events, proposing design methods that reconsider this powerful medium through visual production. Once Upon Forever showcases a nostalgic approach towards design, using the time variable encoded into posters in a way that offers a new perspective on events. This study results in a series of 6 posters that intends to illustrate how digital tools can be integrated to emotionally address the observer. By obliging the viewer to note cultural associations, the ancient and the contemporary are visually merged together on the poster’s surface in a selection of impossible events in which technology insinuates the passage of time, allowing the audience to aesthetically navigate through different moments in the past.

With six selected events in the timeline of history, this project wants to show, through poster-shaped episodes, the evolution of thought in relation to spirituality and technology. The religious and the scientific, the fictional and the real, are the true protagonists of Collateral Narratives, a fictional promotion of buried events and impossible realities, that become visible in the active poster’s surface.




These posters should be seen as the tip of the iceberg of the whole stories behind them. The project's aim is to present these hidden stories, using the poster as a door to parallel realities (Collateral Narratives), combining visuals, movement and sound, in order to create an immersive experience for the observer.
In this way, I explore the potential of the poster for events through technology, in order to reinterpret the medium’s function today, proposing alternative ways to envision its content. Collateral Narratives, by showing impossible realities that can be visible only through the active poster's surface, proves that technology can be an insinuation on time.

  


Different visual perception of characters between distant epochs – Pegasus & Fool/Joker


Project Showcased in the DDW Online Exhibition The New Intimacy 




2021 | TEA FERRARI ©